Seldén structures its digital offering for the US market
The digitization of after-sales services continues in the marine sector. In spring 2025, Seldén Mast launched an online platform aimed exclusively at customers based in the contiguous United States. This new channel aims to facilitate access to a complete spare parts catalog, including references often absent from distributor stocks.
Conceived as a tool for consultation as much as for ordering, the store also offers an informative interface on the network of authorized dealers. The aim is twofold: to simplify the process for private customers, while enhancing logistical efficiency for professionals.
A response to the difficulty of sourcing small parts
The online catalog aims to fill a gap identified in the traditional distribution chain: small parts, although essential to the smooth operation of many on-board systems, are often unavailable locally. The new platform therefore provides better coverage of these occasional needs, while avoiding the need for users to contact several distributors for a single part.
This service is exclusively transactional for residents of the contiguous United States, but remains viewable in its entirety by browsers worldwide.
A platform that does not replace professional installers
While the site enables direct purchasing, it does not replace authorized distributors for complex components. Technical equipment requiring installation expertise remains exclusively available through trained professionals. This is Seldén's way of maintaining a clear distinction between operations that can be carried out by an experienced yachtsman and those that should remain in the domain of professional installation.
This hybrid approach preserves the technical role of distributors while easing their logistics burden on minor components.
A dual-purpose tool: ordering and consultation
The online store is also a living document database. Each product is presented with its technical specifications, compatibility and detailed visuals. It thus becomes a useful diagnostic tool for identifying a part on a rig or mast system, particularly for owners of older yachts or for off-season repairs.
A strategy in keeping with the Seldén brand
Renowned for its aluminum and carbon masts, Seldén Mast is strengthening its presence in the North American market, while continuing to focus on service. This approach is consistent with Seldén Mast's global positioning: to maintain a strong link between end-users and competence networks, using a digital medium adapted to today's uses.
