A strategic move for Paris Voile
Founded in 1991, Paris Voile has established itself as a benchmark in light sailing, offering a wide range of equipment and accessories for sailing enthusiasts. Faced with changing customer needs and the emergence of new requirements, the company decided to broaden its offer by joining the AD Corner network. âeuros
The AD Corner concept: a natural synergy
AD Corner, developed by Accastillage Diffusion, is a shop-in-shop concept that enables existing stores to integrate an area dedicated to AD products. This approach offers customers easy access to a wide range of nautical equipment, while benefiting from the recognized expertise of the AD Nautic network, formerly Accastillage Diffusion. For Paris Voile, this integration represents an opportunity to complement its traditional light sailing offering with more varied equipment, thus meeting the diversified expectations of its customers. âeuros
Adapting to new customer expectations
Joining the AD Corner network enables Paris Voile to offer product ranges that overlap with its current offering, while adding significant value. This diversification is in response to market trends and customers' growing demands for marine equipment. What's more, Paris Voile is the only player in the network to have its own e-commerce site, providing a complementary link between the physical boutique and online sales. âeuros
A redesigned space for an enriched offering
With a surface area of 80 m², Paris Voile has redesigned its space to include an area dedicated to the workshop and another to the presentation of AD Corner products. This organization allows us to showcase new product ranges while retaining Paris Voile's own identity. Customers benefit from personalized service, and discover a broader range of products, combining technical expertise and diversity. âeuros
By joining the AD Corner network, Paris Voile is demonstrating its determination to evolve with the market and meet the changing expectations of its customers. This strategic collaboration between two major players in the boating world promises to enrich the experience of sailing and boating enthusiasts.
