BoatSpot: a fast-growing chain of shipchandlers

Stella Marine in Villeneuve Loubet

The fast-growing Boat Spot brand is strengthening its network with the arrival of new members in France and Spain. Thanks to its innovative positioning and strategic partnership with Intermer, BoatSpot is establishing itself as a competitive alternative in the deck equipment market. With Michaël Rigaud, the brand's sales manager, we take a look at the recent developments and ambitions of this dynamic network.

New members strengthen the network

Le nouveau catalogue 2025
The new 2025 catalog

BoatSpot continues to expand its network in France and Europe. In 2024, the brand welcomes five new members in France and its very first partner in Spain.

Here is the list of new members in France:

  • EXEL Yachting Services âeuros Grau-du-Roi

  • Flagler Sailing âeuros Boulogne-sur-Mer

  • L'Atelier du Plaisancier âeuros Fécamp

  • Argonautic âeuros La Londe-les-Maures

  • JS Marine âeuros Sarrola-Carcopino

New member in Spain :

  • Hobby Center Playa Canet SL âeuros Canet d'en Berenguer, Valencia

A fine development, as Michaël Rigaud, the company's sales manager, confirms: "With these new integrations, BoatSpot now reaches a total of 38 sales outlets, consolidating its position among the leading independent rigging networks."

Argonautic à la Londe-les-Maures
Argonautic in La Londe-les-Maures

A strategic move: the integration of Accastilleurs du Golfe

L'entrepôt logistique
Logistics warehouse available to members

The partnership initiated in 2022 between the Intermer purchasing group and the ADG network of independent retailers is now taking shape, with the gradual integration of Accastilleurs du Golfe under the BoatSpot banner. This move marks a key stage in the structuring of the network, which is strengthening its offering and visibility in the marine hardware and equipment market.

BoatSpot, an innovative market challenger

Flagler Sailing à Boulogne sur Mer
Flagler Sailing in Boulogne sur Mer

BoatSpot is positioned as a flexible, high-performance alternative to traditional networks, offering its members total freedom and independence. Thanks to the expertise of Intermer, a purchasing group affiliated to AD Nautic, the network benefits from a number of strategic advantages:

  • Optimized sourcing: access to 4,000 m² of stock featuring 10,000 references from 250 suppliers.

  • Exclusive BoatSpot 2025 catalog: a rigorous selection of the best products for boaters.

  • Competitive rates: advantageous conditions negotiated for all members, whatever their size.

  • Sales dynamics: promotions and product showcases to animate sales outlets.

  • Personalized support: advice on optimizing store layouts and adapting product ranges to local needs.

A constantly evolving network

Atlantic Loisirs à la Rochelle
Atlantic Loisirs in La Rochelle

By expanding its network and integrating new banners, BoatSpot has established itself as a key player for both hardware professionals and boaters. Its innovative approach and support for independents make it an attractive model for distributors looking to develop their business while retaining their autonomy.

With these new developments, BoatSpot continues to grow, positioning itself as an essential network for boating enthusiasts and professionals.

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