Three new key players join the network
2B Yachting / Top Marine, managed by Nicolas Lebrun, becomes the exclusive Highfield dealer for the departments of Calvados (14), Eure (27), Manche (50) and Seine-Maritime (76). Already a distributor for the Beneteau, Prestige, Zodiac and Excess brands, 2B Yachting / Top Marine has three branches in Ouistreham, Deauville and Le Havre, offering optimum coverage in Normandy.
Loisirs Nautiques 74, represented by Patrick Boussat, obtains Highfield exclusivity for the Lake Geneva region. Based in Thonon-les-Bains (74), the agency already distributes the Beneteau, Quicksilver and Bayliner brands, and benefits from a strong local presence among the region's yachtsmen.
Atelier du Bateau, managed by Pierre Durin, becomes the exclusive Highfield dealer for the shores of Lake Annecy and the Savoie department (73), including Lac du Bourget. Located in Saint-Jorioz (74), the agency distributes well-known brands such as Beneteau, Bayliner, Quicksilver and Four Winns.
An expansion strategy consistent with brand growth
With these three new appointments, Highfield now has 13 investors in France, spread over a total of 35 branches and three sales agents. This extension of the network supports the growth of the brand, which has recently increased its production capacity with the expansion of its factory and the launch of the new Adventure 7 range.
The growing reputation of Highfield aluminum hulls, combined with a strengthened distribution network, confirms the manufacturer's determination to gain market share and rely on solid, recognized local players. By integrating dealers located in strategic areas, Highfield ensures closer proximity to its customers and optimizes its development throughout France.
