AD Nautic: lower prices and an international network
After celebrating its fiftieth anniversary in 2024, AD Nautic continues to expand with new outlets in Greece, Cyprus, Ireland and Morocco. Its 2025 catalog, available in 150 stores, features over 15,000 items covering 200 brands.
This year, AD is emphasizing increased purchasing power for boaters, with price cuts announced on nearly 2,000 products, and reduced environmental impact thanks to a catalog made from 62% recycled paper
Uship: an enriched "magalogue" and an optimized digital version
For its 41st anniversary, Uship is continuing to develop its catalog, with more advice and technical articles, alternating product sheets and practical recommendations. This hybrid format, halfway between a magazine and a catalog, makes it easier for boaters to understand and use their equipment.
With 1,800 new products, the brand is continuing the evolution it began in 2024, with the aim of adapting to new boating practices.
Big Ship: a thicker catalog and 600 new products
Big Ship, which has 44 outlets in France and its overseas territories, is adopting an innovative strategy for its 2025 catalog. The brand is once again indicating its sales prices, which had been replaced by QR codes to keep prices up to date in the inflationary period known as 2024.
With nearly 8,000 product references, including 600 new items, Big Ship is also banking on an aggressive pricing policy, announcing lower prices on 4,000 products to combat the sharp price rises encountered by yachtsmen over the last few years.
An evolution marked by digital technology and eco-responsibility
The 2025 edition of the shipchandlers' catalogs reflects a strong trend: adapting to the changing expectations of boaters. Between digitalization, the promotion of eco-responsible products and strategic adjustments, these three networks confirm their desire to modernize the customer experience and optimize their offers in the face of the challenges of the nautical market.
