A strategic partnership for Garmin
Garmin, already well established in the world of ocean racing, notably alongside the Charal Sailing Team and Jérémie Beyou, is taking advantage of this collaboration to highlight its technological expertise. The aim is twofold: to increase the visibility of its equipment among yachtsmen and racers, while asserting its presence in a constantly evolving market. " This event aims to strengthen our presence in the world of sailing, a historic market for our brand "says Eric Bernard, Managing Director of Garmin France.
The Spi Ouest-France, a not-to-be-missed event
Created by Ouest-France and the Société Nautique de la Trinité-sur-Mer, each year this regatta brings together amateurs and professionals around monohulls and multihulls, one-designs and IRC and Osiris series yachts. Last year's event attracted 405 boats, 2,500 sailors and 106 sailing clubs. This growing success testifies to the popularity of this event, which combines competition and conviviality.
A stronger presence in marine electronics
Since its foundation in 1989, Garmin has established itself as a major player in marine electronics, particularly in the Original Equipment Manufacturer (OEM) segment. The company works closely with several French shipyards, and aims to strengthen these partnerships in the years to come. Thanks to its expertise in navigation, communication and on-board instrumentation, the brand offers solutions for both ocean racers and yachtsmen.
Towards Garmin's expansion in the marine sector
By associating itself with such an emblematic event as the Spi Ouest-France, Garmin confirms its commitment to sailing enthusiasts. This partnership illustrates the brand's desire to establish a long-term presence in the world of yachting and competition. The future should see the emergence of new collaborations between Garmin and the big names in sailing, consolidating its position in the marine electronics market.
The Spi Ouest-France Banque Populaire Grand Ouest 2025 promises an edition rich in competition and technological innovation, where the sailors' performances will be supported by ever more precise and reliable equipment.
