A redistribution of the deck hardware market
On January 1, 2025, Wichard took over exclusive distribution of Ronstan and Andersen products in France. This strategic change enables the French hardware specialist to broaden its product range and meet a more diversified range of needs. Boating professionals and yachtsmen alike will benefit from the emergence of an optimized distribution network, bringing together three renowned brands.
Strengthening complementary offerings
Ronstan, an Australian brand, is renowned for its expertise in light sailing and regattas, with equipment such as rails, carts, winches and pulleys. Andersen, a Danish company, excels in the manufacture of winches, renowned for their reliability and meticulous finish. At the same time, Wichard remains a major player in stainless steel fittings and safety equipment for offshore and inshore sailing. This synergy between the brands enables us to address complementary market segments, offering sailors a complete solution for equipping their yachts.
Optimized logistics for greater availability
The integration of the Ronstan and Andersen ranges goes hand in hand with a substantial stocking by Wichard. Ordering conditions remain simplified, in line with the procedures applied to Wichard products. This increased availability is designed to ensure regular supply to distributors and shipyards.
Strategic support from an industry expert
To facilitate this transition and guarantee optimum service, Wichard has called on Kévin Troale, head of Blue Océan and already sales representative for the Ronstan and Andersen brands in France. His role will be to support the Wichard sales team to ensure the efficient integration of these new ranges. " This project represents a tremendous opportunity to contribute to the development of these products in France "he stresses.
A new dynamism for the French market
With this takeover, Wichard has strengthened its position in the fittings market, offering a range of technical solutions to meet sailors' requirements. The challenge now is to ensure a smooth and efficient transition, while maintaining the quality of service for which Wichard is renowned. The first wave of orders is already being delivered, a sign that this new organization is meeting the expectations of yachting professionals.
