A new brand designed with sailors' needs in mind
Alliance Marine Group, a major player in the distribution of marine parts and equipment in Europe, unveiled its new brand, Crosseven, at Metstrade 2024. Designed to meet the growing demand for a cost-effective, high-quality offer, Crosseven features a varied range of products, from antifouling and maintenance consumables to engine and electrical maintenance.
Rigorously selected products
The Crosseven products were chosen by the Group's 21 subsidiaries, based on their expertise in the field and the expectations of professionals and private individuals. Among the first items to be presented in Amsterdam are anodes, spray paints, antifoulings and boat covers.
The launch of this range illustrates Alliance Marine's objective of offering customers a "one-stop-shop" solution, replacing certain historic brands acquired as the Group evolved.
Strategic positioning
Crosseven is aimed at distributors, workshops and retailers looking for reliable products with excellent value for money. Under the motto "Sailing the seven seas", this new brand accompanies sailors in all conditions, guaranteeing serenity and efficiency.
This positioning reinforces Alliance Marine's global strategy, which also relies on its emblematic brands such as Plastimo, Ocean Safety, Typhoon and Jobe Sports. The latter operate in key segments, notably safety and marine leisure.
