A story that began in 1848
For over 175 years, the Cousin Group, based in Wervicq-Sud (59) in the Hauts-de-France region, has been a major player in the manufacture of technical fibers and ropes. Founded in 1848, the Group has built a solid reputation on its unique know-how and world-renowned expertise. This long history, marked by constant innovation and prestigious partnerships, is at the heart of the new visual identity unveiled in conjunction with the Vendée Globe 2024.
A logo inspired by the past and looking to the future
The new Cousin Group logo is much more than just a graphic element: it embodies the very essence of the company. Its dynamic design draws on the Group's historical roots, while reflecting its ability to adapt to the modern demands of technical markets. The clean lines and choice of colors highlight the company's heritage while symbolizing its quest for performance and sustainability.
Strong values conveyed by a powerful symbol
This logo is part of an approach designed to affirm the Group's fundamental values: heritage, passion and performance. It reflects the Cousin Group's determination to remain true to its history, while innovating to meet the technical challenges of tomorrow. This symbol also marks the strategic union between Cousin Trestec, specialized in ropes, and Cousin Composites, expert in composite fibers and rods.
A benchmark for partners and customers
As the technical partner of several teams taking part in the Vendée Globe 2024, the Cousin Group confirms its commitment to sailors and demanding industries. The new logo, designed to be instantly recognizable, reinforces the Group's visibility while reaffirming its position on the international market. This visual identity becomes a strong reference point for customers, partners and employees, while highlighting the quality of products manufactured in France.
