The Yacht Club de Cannes, a key player in the world of yachting, joins forces with OC Sport Pen Duick, experts in commercial management and the organization of nautical events. This partnership marks a new era for the Régates Royales, a flagship event in classic yachting, and promises significant commercial developments.
Partnership issues
This partnership is part of an effort to renew and ensure continuity for the Régates Royales, an event that has been bringing classic yacht enthusiasts together in the Bay of Cannes since 1929. One of the major challenges is to preserve the authenticity of this historic event while adapting it to the current needs of sponsors and international participants. The collaboration with OC Sport Pen Duick, a recognized specialist in ocean sailing, promises to bring innovative commercial solutions without distorting the prestigious character of the competition.
The internationalization of Régates Royales
Each year, the event attracts a fleet of 150 yachts and nearly 15 different nationalities. This international reach represents a major opportunity for OC Sport Pen Duick to raise the profile of the Régates Royales, particularly through its sales networks. With such a global footprint, the partnership aims to capture new markets and reinforce Cannes' position as a key event on the world classic regatta calendar.
Develop new business opportunities
One of the objectives of this partnership is to maximize the economic and media impact of the Régates Royales. OC Sport Pen Duick's expertise in partnership management and commercial management has already been demonstrated at prestigious events such as La Route du Rhum - Destination Guadeloupe and The Transat CIC. Their know-how will optimize relations with sponsors and enhance the event's appeal to new partners.
OC Sport Pen Duick's expertise at the service of the Cannes Yacht Club
OC Sport Pen Duick, with its heritage inspired by legendary figures such as Éric Tabarly, brings an in-depth knowledge of the professional sailing world and its demands. The company has built up trusting relationships with its partners, guaranteeing long-term support and commitment. The alliance with the Yacht Club de Cannes will enable us to implement tailor-made strategies to perpetuate the Régates Royales and strengthen its position in the international yachting competition landscape.
Continuing the Régates Royales legacy
Beyond the commercial opportunities, this partnership aims to secure the future of the Régates Royales while preserving its essence. The Yacht Club de Cannes and OC Sport Pen Duick share common values based on excellence, passion for the sea and respect for tradition. Together, they will ensure that this event remains both authentic and relevant to the evolving yachting market.
