The strategic repositioning of Solé Diesel, now under the name Solé Advance, is designed to demonstrate the brand's dynamism. This change is accompanied by a new visual identity and a complete redesign of the brand.
A century-old heritage and a forward-looking vision
Founded over 112 years ago in Barcelona, Solé Diesel offers marine engine and generator solutions for yachtsmen and yachting professionals. Flagship products include robust marine engines, high-performance marine generators and a host of accessories to optimize boat equipment. The company also offers tailor-made solutions to meet the specific needs of each customer, ensuring a safe and efficient boating experience.
Today, under the name Solé Advance, the company seeks to affirm its commitment to innovation and sustainability, values that will guide its future. According to Marieli Solé, CEO of Solé Advance, " the new brand is more than just a change of logo. It symbolizes a profound transformation that reflects the evolution of our traditional values and our commitment to the future of the marine industry. "
Innovation and experience
Solé Advance promises to maintain the best of its heritage while embracing a bold vision for the future. Combining proven experience with an innovative approach, the company is committed to providing complete marine propulsion and on-board electric power solutions. " We continue our tradition of offering first-class products and solutions that guarantee maximum peace of mind on every sea voyage, "emphasizes Marieli Solé. This fusion of experience and innovation enables Solé Advance to meet the evolving needs of its customers, offering reliable marine engines, high-performance generators and versatile accessories.
The repositioning of the brand is encapsulated in the new Solé Advance concept: " Sailing to new horizons ". This motto reflects the company's ambition to continue to grow and offer innovative, sustainable solutions, adapted to current and future market requirements. Solé Advance is determined to remain a benchmark in its field, thanks to a combination of quality, experience and a forward-looking approach.
