Adapting know-how to power catamarans
Catana Group launches a new powercat brand, YOT. With two brands focused on sailing catamarans, Catana and Bali, this new range complements the existing one, concentrating solely on power. Boris Compagnon, Catana Group Marketing & Sales Director, explains this choice: "We're catamaran manufacturers, so it made sense to launch a power catamaran brand. In terms of equivalent length and power, they consume less than a monohull, offer greater autonomy and a wider living platform. It's a continuation of our know-how. Knowing that 8 out of 10 boats in the world today are motorboats, why not attack this market?"
A range of outboard and inboard catamarans
Starting in 2020, this project will see the launch of the first 36-foot model, the YOT 36. This 11 m catamaran with walk-around layout features a bowrider forward and a classic open deck configuration: sunbathing area, saloon and galley. Two cabins will be located on the lower deck. This first model will be equipped with two 300 hp outboard motors. However, the brand will not be concentrating solely on this segment, as Boris Compagnon explains: "Initially, we're launching an outboard range with boats from 36 feet to under 50 feet. In a second phase, we'll launch an inboard range, with larger boats, and a less open superstructure. The specifications will be totally different."
A hub specifically dedicated to motorboats
The approach has been totally rethought, with features specific to motorboats. A dedicated department was created within the group, from design and engineering through production to sales, marketing and branding. J&J Design was chosen to conceive and design the boat. The Slovenian agency is renowned in the industry for its numerous award-winning productions, including the XO DFNDR 9, the Aquila range, and several models from Fjord, Saxdor, Greenline and Targa.
The YOT 36, which will be previewed at the Cannes boat show, is designed for a wide range of programs, from day cruising to weekend getaways for couples or families.