Needs across the board
In order to function, the yachting industry needs both manpower and enthusiasts. Fundamental elements at both ends of the chain, both are commodities that have become scarce, that must be pampered and recruited.
Attracting existing boaters and creating new ones is normally the role of boat shows. The. Nautic de Paris has been doing this for a long time, but it has been facing difficulties for years. The Federation of Nautical Industries drew the consequences by cancelling the event in 2023 and coming back with a new version in 2024. But how to attract the yachtsman again? The union itself concedes the lack of a collective dynamic. What federative project could he launch to make people want to come back to the Nautic? Is keeping this name even relevant? The questions are numerous, but does the industry want to take them on? The coming months will be crucial to determine whether the show will regain its appeal, first and foremost to professionals.
Attracting employees
The boating professions are too often misunderstood. In an employment sector that is becoming tense, recruitment has become a major issue. Building a sailboat or a motorboat is an unknown activity for the vast majority of the working population. It is therefore essential to explain it well to make it attractive. This is still a difficult hurdle to overcome. We must therefore pay tribute to the initiatives such as Maritime Employment Week but also to communicate on your jobs. Do not hesitate to contact us to present them to everyone on our public sites.
For our part, we will continue to promote this cherished industry.
