At the head of 2 Accastillage stores, for the moment under the name Accastillage Diffusion, Vincent Zaleman bought the Bigship central in January 2023. He answers our questions about his project for the hardware network and his vision of the sector.
What is your project for the Bigship network?
I'm on the same wavelength as Emmanuel Supiot who handed over the company to me. Bigship is a boat that sails well and makes good headway. There are improvements to be made, but I am not coming up with the idea of a revolution. There is obviously an initial period of observation. The project is to reinforce a central office and two stores, to bring the store experience closer to the central office experience and to enable us to be as close as possible to the needs of the network and of the customers. Moving up a notch in the value chain also makes sense, from the point of view of our store experience.
What is the future of the Accastillage Diffusion stores in Nantes and Paris?
The final terms are under discussion with the Alliance Group, but the 2 stores will join and strengthen the Bigship network.
Bigship already had its own store in La Rochelle. Concretely, what are the things that your store experience can bring to the center?
Every port and every store is different. La Rochelle is a port store. Nantes and Paris are city stores. In terms of purchasing, product selection, price positioning, but also competitive intelligence, we have a real plus to bring to the central office. The latter is more disconnected from the end customer. Personally, I remain very present in the store. We are working on the fastest and most efficient organization possible.
What is the place of the Internet for the head office, which is sometimes frowned upon by the stores?
Today, the Internet is an indispensable lever. It is a vector of commerce and a showcase for the network. I think that my dual role as store and head office, and my strong store culture, will help to manage the conflicts of interest that can sometimes arise between the head office and the stores on these subjects.
