All Gougeon brands at Directeck
The Gougeon Brothers Group, founded in the 1960s in the United States, owns a number of well-known brands in the marine industry, starting with West System resins, but also Entropy and Pro-Set. It also has the Pro-Vac brand for elements and consumables related to vacuum lamination. The American manufacturer signed an exclusive agreement at the end of 2022 with the company Directeck, which was already distributing it in France, to sell its products to professionals in France. Until now, the brand was also distributed by Soromap.
Better readability
David Jaffeux, Directeck's CEO, is delighted with this decision by Gougeon Brothers, and intends to put in place the necessary means to develop the brands. "This will gain readability. It allows us to have a group policy. It's a big challenge for a company like ours, but it's interesting and it's in our interest to develop these very reputable brands, especially outside Europe. We've already seen that it's taking, with complete epoxy systems at Entropy, but also with Pro-Set and the acceleration of infusion at job sites."
