From RCM to IDBMarine...
Boating is a reflection of our society. The development choices of the companies in the sector are therefore a reflection of it. On the one hand, we will find followers of the large-scale distribution and on the other hand of the local grocery store. And if the Landerneau grocery store has given rise to a huge distribution chain, this is not the case for all local businesses. The analogy is striking with our articles of the week. When the RCM group, which came out of the automobile industry, shows its willingness to grow and to be present on all the nautical markets from semi-rigid to large units, the yard IDBMarine assumes to reduce its range of boats and to concentrate on a single site to control the conditions of its development, for the company and the employees. To each his own philosophy.
Infinite growth?
Behind these choices lie the realities of the moment for the boating industry. On the one hand, the increasingly large production boats require dealers with solid shoulders, with the necessary cash flow, for whom the strength of a network is great. On the other hand, recruitment difficulties pose significant human resources problems for shipyards. Limiting production allows us to manage a human-sized SME structure more serenely, and to retain skills and know-how.
At a time when order books are overflowing, selling new boats is attractive. However, in view of the second-hand fleet and the ecological challenges and prospects for a slowdown, thinking further ahead is essential. Everyone will choose the scale on which they wish to do so!
