A new source of revenue in the boating industry
While boating, like the rest of society, is undergoing a change from ownership to use, the boat club concept is gaining momentum. Launched in 1989, Freedom Boat Club is today the pioneer in the sector with more than 350 bases worldwide. Leontien Moulijn explains its interest for professionals. "Boat dealers and rental companies can now offer a new service to their customers who are passionate about boating or who are just starting out. It is also of interest to marinas, as well as to entrepreneurs who would like to get into the boating business.
A franchise that is easy to set up
To start a Freedom Boat Club franchise, the initial investment is not the most important. "To get started, we ask franchisees to have a minimum fleet of two or three boats. There is no need to invest heavily in buildings, just to have access to water. Have a passion for sailing and know how to share it. You need to have commercial qualities but above all the ability to create a community and to keep it alive. It is important to provide a premium and quality service" says Freedom Boat Club EMEA's business development manager.
The support of the number 1 of the boat club
By integrating the Freedom Boat Club network, the franchisee benefits from the services of the leading brand in the sector, member of the Brunswick group since 2019. Beyond the commercial argument of a network of 350 clubs, an unequalled accompaniment is proposed to him to ensure his success. He can count on support for the creation of his website, access to an optimized reservation platform and assistance in recruiting new members. Not to mention help in purchasing boats thanks to the Brunswick Group brands: Quicksilver, SeaRay or Bayliner and Mercury engines.
Reciprocity is part of the service
Club members can sail anywhere in the world on a reciprocal basis. "This is a unique advantage offered by the brand that our customers really like. Today, a French member can sail as well without any additional costs in 5 other countries, such as the United States or Spain for example" mentions Leontien.
Freedom Boat Club in Europe
In the last three years, Freedom Boat Club has doubled its number of bases worldwide. "We are already present in 4 countries: France, England, Spain and Denmark, and we would like to continue this progression. Brunswick is giving priority to France as a major player in the European nautical industry to ensure its growth plans until 2025.
