Long-awaited boat shows!
Almost 2 years that the nautical sector is waiting for the return of the trade show tradition! Abruptly stopped in the spring of 2020 by the Covid-19 pandemic, they have been almost absent since. In Europe, apart from the Salone Nautico in Genoa in 2020, no major physical event has taken place for the yachting industry. So since then, from press conferences to press releases, shipyards and trade associations have been praising their importance and extreme necessity. Here we are, on the verge of the fall show marathon, everyone has their own expectations!
A necessity for the sale of boats?
The major issue is the need for trade shows to sell boats. 2021 seems to be a good sales year for shipyards, even though the trade shows have not taken place. But how to make new leads? How do you attract new customers? It's hard to estimate whether the new virtual tools seen in the last 2 years have really changed behavior. The sales figures of trade shows are often secret and it is difficult to estimate the direct impact of each event...
A social need for boating
Only one thing is certain: man is a social animal, so is the yachtsman, and what about the yachting professional! If we cannot predict the economic success of the operation, one thing is certain, these events will be a human success. On our side, we are looking forward to meeting you again to exchange face to face, without telephone, and to share with you our feelings and good information!
