Yamaha reorganizes its Marine business
The Japanese group Yamaha, a heavyweight in the yachting sector through its outboard engines, its tenders and the Capelli, Pacific Craft, Linder and Tempest brands of pleasure boats, announces a change in the organisation of its marine branch. The marine engine and boat branches will be gradually dissolved in order to reorganize the activity by function. The stated objective is to reinforce Yamaha's strategy in the marine field.
To accelerate product development and improve synergies, a single development branch will be created, integrating the marine engine development and boat development divisions, as well as the development of functions and jetskis.
In production, a single department will also oversee the production of outboard engines and boats, as well as promotion.
Accompanying new mobility
The announced reorganization affects all of Yamaha's activities, also outside of water sports, from motorcycling to medical activities. The research and development centre is also impacted to help develop new technologies. In particular, the focus is on automated vehicles and electric mobility. It is hoped that the electric propulsion project for boats, Harmo, will take advantage of this desire and accelerate its development.
