Renewing and improving the protection of your boat
After the success of its operation called Les Estivales, NVequipment launches Les Automnales. The Vendee company, a specialist in the external protection of sailing and motor boats, offers a series of discounts in 3 main areas. "Les Automnales is focused on boat refit" explains Catherine Cardi, marketing manager. "On the one hand, there is the renewal of covers for awnings, biminis and all the protections, for example when you want to better resell your boat. The second area is rear closures to protect the cockpit, which are often not offered by the yards. It is necessary to make them known in the sail, as well as in the engine and catamaran. We started in 2005 in Northern Europe and this is also developing today in Southern Europe. This does not only concern those who live on their boats, but also yachtsmen who want to protect themselves in port or at anchor, whether it is sun or sea spray, with closures fitted with glazing or openwork. Finally, there is the retrofitting of the boat for options not chosen when buying new. It's not just big investments, there are also small items such as a steering wheel cover."
Support the reseller network
The discounts financed by NVequipment and communication, are part of the support role of its network, says Catherine Cardi. "The goal is to bring traffic of potential customers to stores and resellers. This will be achieved by investing in communication on the Internet or in trade shows such as the Mille Sabords du Crouesty. It is also a way to support the important additional business for dealers or hardware stores and to partly make up for losses due to show cancellations. The action is aimed at dealers throughout Europe. This is our way of supporting the network; solidarity between all the players in the sector is necessary," she concludes.
