European launch disrupted for the Ocean 50 catamaran
Multicats International, the company founded by Cyrille Tricot, has specialized in the brokerage of used multihulls for several years. Following the 2019 Dusseldorf Boat Show, it also distributes boats of the HH Catamarans brand in Europe. On the occasion of the Cannes Yachting Festival, it was to present for the first time in Europe the sailing yacht Ocean Class 50. Faced with the cancellation of the boat show, it is organizing to make the boat better known. " We organize private events. The situation is complicated for a brand as little known in Europe as we are. You have to show the boat so that people know and appreciate it.. "explains Cyrille Tricot.
An established network and a boat designed for cruising
Multicats International was able to seduce the brand of American boats designed by Melvin and Morrelli thanks to its knowledge of the European market. " We deal with Europe, the Mediterranean, for example Turkey or Israel and Russia. HH Catamarans was very focused on the United States and the Caribbean. The European market is difficult for an American to grasp, with its differences in language and regulations between countries. We have a network already established in brokerage, with well-known names in multihulls, which convinced HH Catamarans "justifies Cyrille Tricot.
To do this, the new Ocean Class is adapting to the expectations of the European market. Taking up the recognised hulls of the HH range, Ocean catamarans are built in fibreglass with only carbon reinforcements, whereas the HH are entirely in carbon fibre. Finned keels replace the daggerboards. " This is in response to requests from owners and to a market in Europe where there is room for top-of-the-range, high-performance catamarans. "
Treat clients on a case-by-case basis
In the absence of shows for new prospects, HH Catamarans will be able to rely on the customer portfolio of its network in addition to its advertising efforts. " We're going to offer trials on a case-by-case basis, with the boat staying in the Mediterranean for 2 years. Selling boats based on plans is difficult for little-known brands, especially as there are still prejudices about boats built in China, such as the HH Catamarans "regrets Cyrille Tricot.
