Karver finds the port of Lorient
Karver, a manufacturer of deck fittings, is returning to Brittany, to the port of Lorient La Base. The entire sales department of the Normandy-based company, whose headquarters are in Honfleur, will move to the Breton port. The 140 m² premises, in the Le Celtic building, will house offices, a showroom and a space for customer training. " The project was led by Aloïs Kerduel, sales representative for France. The whole sales team will join us. We are recruiting an additional export salesman and we are thinking of hiring an engineer for technical support. The office will be fully operational around September 15. "explains Tanguy de Larminat, Karver's sales director.
To be at the heart of the world of ocean racing
Karver is very active in offshore racing yacht fittings, which has made its reputation. They represent 30 to 40% of its turnover worldwide and have an image role. Getting closer to the racing teams therefore seemed logical. " We are in the heart of the action. Today, 70% of our sales in France are made within a radius of 150 km around Lorient and probably half in Lorient. This seemed logical. The head office, R&D and all the rest of the activity remain in Honfleur. The Normandy Region is also supporting us in this move to Lorient. "says Tanguy de Larminat.
A better showcase for technical equipment
The high-end fittings manufactured by Karver are generally very technical and need to be tried out to be fully understood, just like the pontos winchs now taken over by Karver . The new showroom will have this function, explains the sales manager. " We had wanted to come back to Lorient for a long time, since the time of the Grec Marine buyout when we had premises. The Karver winches are one of the triggers. You can write that they are 6 times faster, but in the end, people have to try them to realize it. We sell technical products that need to be demystified. The hooks, for example, are often associated with the Hobie Cat hooks which did not always work very well. In Lorient, the showroom will be more relevant than in Honfleur. "If Karver only works in BtoB, the showroom open to the public, will allow to refer to the distributors.
