New products every year
Every year, the Capelli shipyard develops two to three new models depending on the market. "It is one of our great strengths to present new products every year", explains Umberto Capelli, founder and manager of the site.
In addition to the new features, each year has its share of restyled boats. "Before, you could leave a boat for sale for 10 to 15 years with the same design. From now on, we make the lines evolve, we add details, as on the Tempest 1000 Open . The priorities are different and the boats are evolving."
If previously design evolutions were light, today they are more and more qualitative.
The Tempest 1000 Open
Adapting to markets
Present in more than 30 countries, Capelli must take into account the different requirements for each region. "" explains Umberto Capelli. The models and uses are different depending on the market. To develop its bowrider model - The BR 65 is therefore a compact and easy to use model. While the layout is classic and functional, it has been designed to be comfortable to navigate. In the cockpit, the rear bench seat has a tilting backrest. You can sit forward, backward or simply enjoy a sunbath. It is of course possible to add a cockpit table for a friendly meal. -The project turned to dealers and customers in the northern countries to find out what their needs were.
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The BR 65 is therefore a compact and easy to use model. While the layout is classic and functional, it has been designed to be comfortable to navigate. In the cockpit, the rear bench seat has a tilting backrest. You can sit forward, backward or simply enjoy a sunbath. It is of course possible to add a cockpit table for a friendly meal.
The automobile inspires
To keep up with trends and update them year after year, the Italian shipyard is inspired by the automotive industry: lines, colours, accessories.. "312" details Mr Capelli.
" We don't sail the same way in Norway as in the Mediterranean" We take inspiration from daily life and current trends to create our boats."In the Nordic countries, dark colours will be preferred, while in the South, light colours will be preferred. We have the possibility to change the details of a boat from one country to another."Everything is done at the factory, internally. From the study of trends, to model drawings, to the technical office, to the construction of moulds... For our engines, we use Yamaha, which is our partner, and for hardware and equipment, we work with many craftsmen."https://media.bateaux.com/bateaux/30866/capelli-cantieri-capelli-umberto-capelli-2.jpg"We're a group of passionate people. We don't think we're the world's leading manufacturer.""https://media.bateaux.com/bateaux/30866/capelli-cantieri-capelli-umberto-capelli-3.jpg"540"405"360"At sea, friends give ideas about what they would like. It is important to listen to them, because they provide relevant advice as experts. You have to be humble in this business and listen to everyone."We look at the details of trendy cars like GPS, music and try to bring the same accessories to the smallest units, as well as the larger ones"The trend is constantly changing, as in fashion, and you always have to question yourself. Today, we're on more and more technological boats, so we adapt and dare."We look at the details of trendy cars like GPS, music and try to bring the same accessories to the smallest units, as well as the larger ones"In year N, we look forward to the next two years."
Production made in Italy
The design, construction and design evolutions of the boats are done internally, within the Capelli shipyard in Italy. "In Italy, a sense of style and beauty is innate. Trends are being made in our country and we are following them to create our boats. When you receive congratulations, you are happy. We think we've followed the trend."
