A Zodiac test center on the Seine
Partner of the RIB manufacturer Zodiac Nautic for 3 years, the boat rental platform Click&Boat has taken a new step in their collaboration. As part of the launch of the new model of the French brand, the Open 5.5, the company opens a test center on the Seine. Interested customers will be able to test the boat for free for 15 minutes between July and September. They will be accompanied by a Click&Boat employee, departing from its offices on a barge in Boulogne-Billancourt.
Buyers placing an order following the operation will benefit from a 1000euros advantage in equipment, an extension of guarantee and a delivery time limited to 15 days to enjoy the boat quickly.
Testing a new distribution model
Edouard Gorioux, co-founder of Click&Boat, is pleased with this operation which opens new horizons for the company. "This is an evolution in the sale of boats. We are testing a new distribution model with Zodiac Nautic. Our goal is to prove our concept. Initially, we want to help our partners' brands through the Click&Boat community of boaters. By offering the possibility of depreciating the boat on our private hire platform, we give an additional argument to the yards to convince the potential buyer."
A complement to traditional dealerships
Click&Boat positions itself as an intermediary between the customer and the dealers, as close as possible to the buyers' place of residence. The company does not receive any commission on sales during this first operation, finding its interest in the entry of new boats available for rent. Nor does it oppose the traditional distribution network. "We are not replacing the dealers. We give them a qualified lead. They are the ones who make the sale at the customer's place of sailing", insists Edouard Gorioux.
While large groups like Bénéteau recently stated that they were considering the future of the dealer model The experience of the two partners is worth following.
