Successful pre-orders for Seabin
Launched in 2015, the company Seabin began by creating a buzz. The waste reclaimer invented by Australian Andrew "Turtle" seduced Internet users, who were mobilized to protect the oceans. In January 2016, Seabin joined forces with French company Poralu, a specialist in the construction of marinas and marinas, for the industrial development of the product and its distribution. November 2017, waste collector receives DAME Award at the METS marine equipment show in Amsterdam. The company is using the occasion to open pre-orders and move into the marketing phase. "It's a success. We are already satisfied with 2018, with more than 6,000 Seabins pre-ordered in 70 countries around the world," says Anaïs Le Lan, marketing manager for the brand.
First deliveries
While deliveries began in March 2018, the company has equipped 50 sites in Europe, such as Paris Plage, the old port of Marseille or Venice, with 150 Seabins in operation this summer. "There is still a significant delay between orders and installation to technically validate everything with the customer," justifies Anaïs Le Lan.
Distributor Poralu Marine is setting a delivery target of 400 Seabins in 2019. While it had limited itself to Europe, it is preparing to open the Asian and Oceanic markets before the end of 2018.
A waste collector for fixed pontoons
Seabin is working on a new model with promising potential, designed for fixed pontoons. The first generation Seabin works exclusively on floating pontoons that allow it to follow the movements of the surface. "With the development of a new attachment that will allow the Seabin to adapt to fixed pontoons, we are opening up new markets. We estimate that floating equipment represents only 20% of the potential. With our new product, we are opening up to 80% more of the market" explains Anaïs Le Lan. There is no doubt that we should see new yellow garbage cans flourish in ports.
