A flash offer on Cdiscount
The Bénéteau shipyard has announced an exceptional offer in partnership with Cdiscount, the French leader in non-food e-commerce, a subsidiary of the Casino group. 15 Flyer 5.5 Sundeck type boats, with a 90 HP Suzuki outboard, will be offered on the Cdiscount website at a call price of 29 999 € including tax, or 4 200 € discount. The offer will be offered on Cdiscount's"nautical hub" launched at the end of 2016.
Expanding the customer base
Bénéteau wishes to build on this operation with Cdiscount to expand its commercial target. While French boat shows attract 500 000 visitors per year, Cdiscount posts 132 million visits on its website. These Internet users are considered by Bénéteau as a new customer pool, more attracted by online shopping, particularly among first-time buyers.
The dealer network involved
While Cdiscount's"hub nautisme" is used to book the transaction, the dealers remain fully involved in the sale. Indeed, the buyer will have to go to the dealer, with a coupon acquired on Cdiscount, to finalize the purchase according to the traditional method. The Bénéteau brand insists on the indispensable role of dealers, at the centre of the process, as the physical interlocutors necessary for a successful sale.
